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Research papers

Multi-media

The focus of this paper is on the practical issues of applying multi-media data in the everyday media (buying and selling) market place. If multi-media data cannot be seen by the users (particularly media owners) to provide (financial) benefit and be...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Peter Callius, Peter Masson
Company: Bucknull & Masson
June 18, 2003
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Citation

Callius and Masson (2003a, June 18). Multi-media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-media


Research papers

The holy grail at a bargain basement price?

This paper reports on AGB’s introduction of a new single source type survey into the New Zealand and Australian markets. Combining the industry accepted currencies of TV viewing and print readership the New Zealand model adds a product...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Geoff Isaac, Brian Milnes, Park Beede
November 11, 1996
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Citation

Isaac, Milnes and Beede (1996a, November 11). The holy grail at a bargain basement price?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-holy-grail-at-a-bargain-basement-price-


Research papers

Single-source-research

Work has been continuing for some time now in Switzerland on an electronic Single-Source survey instrument. The procedure has been carried out gradually. This means that in 1986 the device was first tested only in the consumer field in about 25...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1992
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Citation

Steinmann, M. (1992a, June 15). Single-source-research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/single-source-research


Research papers

Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

This review is divided into four parts: 1. Measurement of contacts between media and recipients;2. Description of recipients as members of target groups;3. Methods to bring both informations - about contacts and about target group characteristics -...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Klaus P. Landgrebe
June 15, 1980
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Citation

Landgrebe, K. P. (1980a, June 15). Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-measurement-and-media-choice-in-the-federal-republic-of-germany-during-the-last-decade-1970-1980-


Research papers

Can advertising and media planning be improved by the use of single-source data?

The TGI, of course, is not the first single-source media product survey to be set up on a continuous basis. The TEM system in Sweden, and the Brand Rating Index and Simmons surveys in the USA, also work elsewhere on data marriage, are all extremely...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Christopher Minter
September 1, 1970
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Citation

Minter, C. (1970a, September 01). Can advertising and media planning be improved by the use of single-source data?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-advertising-and-media-planning-be-improved-by-the-use-of-single-source-data-